GESS is the global meeting place for educators, innovators, and suppliers in education. The team wanted to refresh the brand for 2025, creating a stronger, more consistent identity across events and clearly re-establishing GESS Dubai as the flagship show.

We defined a clear positioning and event theme built around The Spark – those moments when ideas land, conversations click, and progress begins. The concept reflected both education and the live event experience, capturing the energy of discovery, connection, and shared insight.

Alongside the refreshed event brand, a key focus was giving the internal team everything they needed to roll the work out confidently and efficiently. With a practical campaign toolkit and budget-aware assets, GESS now leads with clarity and momentum – setting a strong foundation for 2025 and beyond.